STARTING WITH ADVERTISING ON YOUR WEBSITE OR WEBSTORE

STARTING WITH ADVERTISING ON YOUR WEBSITE OR WEBSTORE

I am still learning this advertising area. I am less than one year into this, and after all the scams out there to get this going, I decided to do it my myself - live and learn method. Don't get me wrong, there are a lot of good articles there to read. But also a lot of them redirect you to the blogger website to sell you something else to help you get going.

In 2010, Internet retail sales were over $400 Billion in revenue. I have tracked a few of the more recent sites I like, but as they get bigger, they seem to grow a lot on their pricing. Buying on the Internet will become the way of the future. The way to effectively promote your products through advertising is the question.

Why is buying on the Internet the future. Well, look it objectively. Lets say I need a new computer printer. Several retailers carry them locally. Well, generally, the Internet sales price is at or below the retailer. So I order and pay shipping. Well, if I get into my car, go to the retailer, buy the time I pay sales tax, I have paid more for the product, than on the Internet. You have to factor in product price, sales tax, GAS prices, and time.

So I have learned a lot on the Google AdWords advertising which I have set a daily budget and spend out of my pocket (this article is not an ad for Google). I like the product, it reaches a vast audience, and it is pay as you go. The best thing is Google gives you free live support phone help on your ads, and the average wait time is 2-5 minutes tops.

The biggest issue I can tell a beginner on AdWords is you have the option to set automatic bidding for your ad placement, or manual bidding. On manual bidding, your control panel will tell you what the average bid is too get your ad on the first page of the results of a search.

On automatic bidding, Google will take the dollar amount of maximum per ad budget you set, and find somewhere to place the ad, and you will get clicks. So this is by far cheaper, and works.

For instance, lets say I am selling an HDTV. I set the ad on manual bidding and I look at the Google control panel to see what the first page bid is and it is $1.25 to get your ad on the first page of the search results. That is expensive to get a click and maybe not a sell.

If I set it to automatic bidding, say with a cap of $0.30 per ad, then at some point the ad will appear elsewhere, or at a different time. If I get a click, it is $0.30 instead of $1.25. If you are selling 1 product, the manual bidding maybe better, or in my case, I am selling multiple products, so automatic is better for me, because I am trying to drive traffic to the entire web store to look around.

So, onward we go. If you have a few minutes, please go to my webstore and give me some honest input on the good, bad, ugly, and what I should change. Thanks, John

http://johnsgeneralstoreonline.com

Make Money From Home Online and Advertising

Make Money From Home Online and Advertising

Well, I suppose I am at phase 2 of understanding the Internet. I suppose. I recently signed up for Google pay per click advertising. I am actually liking it, although perhaps a little expensive, that decision is still out. It is nice to increase your bid, to have your search term appear above Sears, Target, whomever.

So my endeavors started by researching, multiple companies, multiple drop ship companies, that is to be exact. I did not want to buy or rent a warehouse, to store everything under the sun.

My best estimate was to pick  a drop shipper that with my mark up was still better than the best price on E-Bay, the world recognized retailer.

After months of research, I was satisfied I found one and subscribed. Based on my research, the best bet is still to pray you did not pick the wrong one or get scammed. In my opinion, if one-half these schemers spent 1/4 the time working, they would make more money.

So me, being Internet stupid, not savvy, went to work. I am still updating my findings on this blog. I found out it is not as easy as it looks, however, I am determined to find the right combination of factors.

Ideally, I want you to log onto my retail store, find the product, and have it sent to you via shipping cheaper than you can spend the gas to go buy it and get it. Yes, it will take 3-5 days, but your gas tank will not be empty.

So in my opinion, I think the google advertising, being the number 1 search engine, is probably worth the investment.

What I would like to do is help people avoid the disastrous - what I call idiot maneuvers, like I did. See my first blog for my major admitted embarrassment.

I am like you, not knowing what I am doing, finding my way, But I will not go broke due to schemers.

Schemer - lets get a real good definition. I.E., I had an automobile for sale in January. I listed it several places including Craig's List locally. Well, low and behold, I get an email offering to buy the vehicle at the requested price. Of course, I said sure.

Well, the next email explains, it has to be a Pay Pal transaction (I have a Pay Pal account), and all I have to do is Pay Pal wire the funds for his guy to come pick it up. He wanted $1,000 to have his guy come pick it up, and the guy would bring my certified check to buy the vehicle. MMM. oh well, MMM. He had all kind of Pay Pal verification symbols on his emails.

Well, my Banana boat is slow, but when it comes to $1k, gets a speed boat infusion. So I decided to mess with him, on and on.

So, long story short, in the end I got enough emails from him, his address, his IP,  to report him to the Federal Internet Crimes Commission (ICC) and Pay Pal.

I want every body to make money legally on the net, I do believe that my website is good, granted it takes a lot of digging, but I think the prices are good.

http://johnsgeneralstoreonline.com

If any of you log into the website, email me directly, and I will help you sift the wheat from the tares.

If you like the website and want to do the same, on the home page, click on either box about selling (blue boxes) at the top of the page.

Advertising, do the Google Adwords and Adsense. If you need help understanding this email me.

Good Luck,

John
Airline Transport Pilot Licensed, Internet Entrepreneur